As part of your marketing campaign, having a slogan that you can use across packaging and branding will encourage and entice users. From printed cotton bags to advertisements, you want to ensure that you gain the most engagement from your existing and new customers as possible. So, how exactly can a witty slogan help your brand to stand out and help to attract customers?
What Is The Purpose Of A Slogan?
The slogan brings the logo (visual representation) of what the brand represents to life. It communicates the essence of the brand to both returning and potential customers and should be designed to stick in their minds. So, how do you create a winning slogan that your consumers won’t be able to forget?
The Slogan Is Concise
The most alluring and successful brand slogans tend to be catchy, short and easy to remember. If your slogan can have a rhythm or sound that easily rolls off the tongue, then it is instantly recognisable. A witty and funny slogan is also easy to remember, as consumers will remember the slogan to tell their friends or family. So, think outside the box when creating your slogan!
To Promote The Brand
Typically, slogans that are the most effective highlight the benefits of the service or product, which help to promote the brand. It should evoke a positive incentive and feeling. Focus on what makes your brand different to your competitors, by emphasising your unique selling points.
Change With The Times
As time changes, so do trends, which means you have got to think about what will make your slogan have longevity. Wording in your slogan will need to stand the test of time. Additionally, you will need to make sure that your slogan can stand alone and isn’t a mystery. Ensure that it tells your audience what your business is, without any additional information.
Think About Your Target Audience
Take into consideration where your target audience are from; international, national or local. If your slogan needs to reach your audiences overseas, remember that you will need to translate your slogan to another language, so check the translations will still sound positive in these languages.
Humour is a powerful tool and more brands are incorporating it into their marketing campaigns, including their slogans. By making your audience laugh, you are able to win them over, boost your brand’s equity and create an authentic perception.
So, how is humour so effective? Firstly, it forces people to lower their defences and catches them off guard; customers are used to a constant stream of advertisements, making them increasingly more sceptical about them. Therefore, by adding humour into your slogans, you can catch them off guard, making them take note of your marketing message. Humour also allows your brand to connect with your audience. After all, humour brings us closer together and will make your brand more relatable for your audience.
Hopefully, these top tips will help you when writing a witty slogan to help your brand stand out against your competitors.